New
New
We build the systems that run your business.
Custom automation, AI agents, and operations infrastructure for businesses that are growing faster than their systems can keep up. So you can stop doing everything yourself.
Based in Amsterdam. Working with teams across EU, UK & USA.
Based in Amsterdam. Working with teams across EU, UK & USA.
Vault Street London
Afiyet.co
Alpha Rent Malta
Bacalar Amsterdam
Vault Street London
Afiyet.co
Alpha Rent Malta
Bacalar Amsterdam
Vault Street London
Afiyet.co
Alpha Rent Malta
Bacalar Amsterdam
Problem
Stop guessing. Start operating.
Stop guessing. Start operating.
You don't have a hustle problem. You have a systems problem.
Tasks slip through the cracks. Your team asks the same questions. Leads come in and nobody responds fast enough.
You're stuck working in the business instead of running it.
Growth feels like it's adding chaos, not clarity.
We fix that.
What We Build
What Sublimed Actually Does
What Sublimed Actually Does
What Sublimed actually builds
Automation & Workflows
Lead follow-up, task assignment, reminders, reporting, all running automatically instead of manually. We connect your tools so nothing falls through the cracks and your team spends zero time on work a machine should handle.
Custom AI Agents
AI assistants that handle real work, qualifying leads, answering inquiries, booking appointments, and managing conversations via WhatsApp, voice, or web chat. Available 24/7. Responding in seconds, not hours.
Operations Infrastructure
The backbone your business is missing: CRM pipelines, tracking dashboards, team accountability systems, scheduling, and performance visibility. Everything you need to run your operation with clarity instead of guesswork.
This isn’t “another tool.”
This is how you run your business like a real operator.
Case Studies
Case Studies
Case Studies
Sublimed in Action
Here's what we've built.
Bacalar Amsterdam
"Cut admin chaos and gave managers and team 10+ hours back every week."
Bacalar, a popular Amsterdam restaurant, was drowning in manual admin, shift tracking, tip calculations, and payroll prep consumed hours every week. Managers were working off handwritten notes and spreadsheets that created disputes and errors.
We built Afiyet.co, a custom operations system for their team of 30+ staff that handles work hours, labor cost tracking, tip distribution, shift scheduling, and payroll preparation, all in one place.
Impact :
10+ hours/week saved
Zero handwritten tracking, fewer errors and disputes
Instant employee cost and tip calculations
Smoother scheduling, vacation planning, and payroll prep
System expanded to serve other hospitality businesses
Alpha Rent Malta
"60-second response times and qualified leads on autopilot."
Alpha Rent is a rental agency entering Malta's competitive property market against established players with bigger teams and budgets. They needed to compete on speed, not size, and respond to every inquiry faster than any competitor could.
We built a custom AI agent (WhatsApp + voice) that responds to every tenant and landlord inquiry in under 60 seconds, 24/7. The system qualifies leads automatically, gathering budget, preferences, and timeline, before a human ever gets involved.
We also built their full automation layer, CRM pipeline, go-to-market system, and a 17-tactic lead generation playbook.
Impact :
Under 60-second response to every inquiry, 24/7
Automated lead qualification before human handoff
Full CRM pipeline with tracking and attribution
Go-to-market system: landing pages, Google Ads, WhatsApp funnels
Competing against established agencies from day one
Vault Street London
"We woke up and our AI agent found a piece we'd been chasing for two years, already negotiated 15% off. That's when we knew this was different."
Vault Street is a collectors concierge service helping clients source, authenticate, and acquire rare items. In a market where the best pieces move in hours, most concierges are asleep when the best deals surface.
We built an AI system that screens global marketplaces around the clock, matches finds to client wishlists in real time, and opens price negotiations autonomously, before the team even starts their day. They now operate 24/7 without adding headcount.
Impact :
Zero missed opportunities from time zones or overnight listings
10% average price reduction negotiated by AI before human handoff
Clients receive curated finds before competitors see them
8 hours/week saved on manual sourcing and scanning
10+ items surfaced and matched to wishlists in the first month
Bacalar Amsterdam
"Cut admin chaos and gave managers and team 10+ hours back every week."
Bacalar, a popular Amsterdam restaurant, was drowning in manual admin, shift tracking, tip calculations, and payroll prep consumed hours every week. Managers were working off handwritten notes and spreadsheets that created disputes and errors.
We built Afiyet.co, a custom operations system for their team of 30+ staff that handles work hours, labor cost tracking, tip distribution, shift scheduling, and payroll preparation, all in one place.
Impact :
10+ hours/week saved
Zero handwritten tracking, fewer errors and disputes
Instant employee cost and tip calculations
Smoother scheduling, vacation planning, and payroll prep
System expanded to serve other hospitality businesses
Alpha Rent Malta
"60-second response times and qualified leads on autopilot."
Alpha Rent is a rental agency entering Malta's competitive property market against established players with bigger teams and budgets. They needed to compete on speed, not size, and respond to every inquiry faster than any competitor could.
We built a custom AI agent (WhatsApp + voice) that responds to every tenant and landlord inquiry in under 60 seconds, 24/7. The system qualifies leads automatically, gathering budget, preferences, and timeline, before a human ever gets involved.
We also built their full automation layer, CRM pipeline, go-to-market system, and a 17-tactic lead generation playbook.
Impact :
Under 60-second response to every inquiry, 24/7
Automated lead qualification before human handoff
Full CRM pipeline with tracking and attribution
Go-to-market system: landing pages, Google Ads, WhatsApp funnels
Competing against established agencies from day one
Vault Street London
"We woke up and our AI agent found a piece we'd been chasing for two years, already negotiated 15% off. That's when we knew this was different."
Vault Street is a collectors concierge service helping clients source, authenticate, and acquire rare items. In a market where the best pieces move in hours, most concierges are asleep when the best deals surface.
We built an AI system that screens global marketplaces around the clock, matches finds to client wishlists in real time, and opens price negotiations autonomously, before the team even starts their day. They now operate 24/7 without adding headcount.
Impact :
Zero missed opportunities from time zones or overnight listings
10% average price reduction negotiated by AI before human handoff
Clients receive curated finds before competitors see them
8 hours/week saved on manual sourcing and scanning
10+ items surfaced and matched to wishlists in the first month
Bacalar Amsterdam
"Cut admin chaos and gave managers and team 10+ hours back every week."
Bacalar, a popular Amsterdam restaurant, was drowning in manual admin, shift tracking, tip calculations, and payroll prep consumed hours every week. Managers were working off handwritten notes and spreadsheets that created disputes and errors.
We built Afiyet.co, a custom operations system for their team of 30+ staff that handles work hours, labor cost tracking, tip distribution, shift scheduling, and payroll preparation, all in one place.
Impact :
10+ hours/week saved
Zero handwritten tracking, fewer errors and disputes
Instant employee cost and tip calculations
Smoother scheduling, vacation planning, and payroll prep
System expanded to serve other hospitality businesses
Alpha Rent Malta
"60-second response times and qualified leads on autopilot."
Alpha Rent is a rental agency entering Malta's competitive property market against established players with bigger teams and budgets. They needed to compete on speed, not size, and respond to every inquiry faster than any competitor could.
We built a custom AI agent (WhatsApp + voice) that responds to every tenant and landlord inquiry in under 60 seconds, 24/7. The system qualifies leads automatically, gathering budget, preferences, and timeline, before a human ever gets involved.
We also built their full automation layer, CRM pipeline, go-to-market system, and a 17-tactic lead generation playbook.
Impact :
Under 60-second response to every inquiry, 24/7
Automated lead qualification before human handoff
Full CRM pipeline with tracking and attribution
Go-to-market system: landing pages, Google Ads, WhatsApp funnels
Competing against established agencies from day one
Vault Street London
"We woke up and our AI agent found a piece we'd been chasing for two years, already negotiated 15% off. That's when we knew this was different."
Vault Street is a collectors concierge service helping clients source, authenticate, and acquire rare items. In a market where the best pieces move in hours, most concierges are asleep when the best deals surface.
We built an AI system that screens global marketplaces around the clock, matches finds to client wishlists in real time, and opens price negotiations autonomously, before the team even starts their day. They now operate 24/7 without adding headcount.
Impact :
Zero missed opportunities from time zones or overnight listings
10% average price reduction negotiated by AI before human handoff
Clients receive curated finds before competitors see them
8 hours/week saved on manual sourcing and scanning
10+ items surfaced and matched to wishlists in the first month
Bacalar Amsterdam
"Cut admin chaos and gave managers and team 10+ hours back every week."
Bacalar, a popular Amsterdam restaurant, was drowning in manual admin, shift tracking, tip calculations, and payroll prep consumed hours every week. Managers were working off handwritten notes and spreadsheets that created disputes and errors.
We built Afiyet.co, a custom operations system for their team of 30+ staff that handles work hours, labor cost tracking, tip distribution, shift scheduling, and payroll preparation, all in one place.
Impact :
10+ hours/week saved
Zero handwritten tracking, fewer errors and disputes
Instant employee cost and tip calculations
Smoother scheduling, vacation planning, and payroll prep
System expanded to serve other hospitality businesses
Alpha Rent Malta
"60-second response times and qualified leads on autopilot."
Alpha Rent is a rental agency entering Malta's competitive property market against established players with bigger teams and budgets. They needed to compete on speed, not size, and respond to every inquiry faster than any competitor could.
We built a custom AI agent (WhatsApp + voice) that responds to every tenant and landlord inquiry in under 60 seconds, 24/7. The system qualifies leads automatically, gathering budget, preferences, and timeline, before a human ever gets involved.
We also built their full automation layer, CRM pipeline, go-to-market system, and a 17-tactic lead generation playbook.
Impact :
Under 60-second response to every inquiry, 24/7
Automated lead qualification before human handoff
Full CRM pipeline with tracking and attribution
Go-to-market system: landing pages, Google Ads, WhatsApp funnels
Competing against established agencies from day one
Vault Street London
"We woke up and our AI agent found a piece we'd been chasing for two years, already negotiated 15% off. That's when we knew this was different."
Vault Street is a collectors concierge service helping clients source, authenticate, and acquire rare items. In a market where the best pieces move in hours, most concierges are asleep when the best deals surface.
We built an AI system that screens global marketplaces around the clock, matches finds to client wishlists in real time, and opens price negotiations autonomously, before the team even starts their day. They now operate 24/7 without adding headcount.
Impact :
Zero missed opportunities from time zones or overnight listings
10% average price reduction negotiated by AI before human handoff
Clients receive curated finds before competitors see them
8 hours/week saved on manual sourcing and scanning
10+ items surfaced and matched to wishlists in the first month
DRAG TO EXPLORE
DRAG TO EXPLORE
Bacalar Amsterdam
"Cut admin chaos and gave managers and team 10+ hours back every week."
Bacalar, a popular Amsterdam restaurant, was drowning in manual admin, shift tracking, tip calculations, and payroll prep consumed hours every week. Managers were working off handwritten notes and spreadsheets that created disputes and errors.
We built Afiyet.co, a custom operations system for their team of 30+ staff that handles work hours, labor cost tracking, tip distribution, shift scheduling, and payroll preparation, all in one place.
Impact :
10+ hours/week saved
Zero handwritten tracking, fewer errors and disputes
Instant employee cost and tip calculations
Smoother scheduling, vacation planning, and payroll prep
System expanded to serve other hospitality businesses
Bacalar Amsterdam
"Cut admin chaos and gave managers and team 10+ hours back every week."
Bacalar, a popular Amsterdam restaurant, was drowning in manual admin, shift tracking, tip calculations, and payroll prep consumed hours every week. Managers were working off handwritten notes and spreadsheets that created disputes and errors.
We built Afiyet.co, a custom operations system for their team of 30+ staff that handles work hours, labor cost tracking, tip distribution, shift scheduling, and payroll preparation, all in one place.
Impact :
10+ hours/week saved
Zero handwritten tracking, fewer errors and disputes
Instant employee cost and tip calculations
Smoother scheduling, vacation planning, and payroll prep
System expanded to serve other hospitality businesses
Alpha Rent Malta
"60-second response times and qualified leads on autopilot."
Alpha Rent is a rental agency entering Malta's competitive property market against established players with bigger teams and budgets. They needed to compete on speed, not size, and respond to every inquiry faster than any competitor could.
We built a custom AI agent (WhatsApp + voice) that responds to every tenant and landlord inquiry in under 60 seconds, 24/7. The system qualifies leads automatically, gathering budget, preferences, and timeline, before a human ever gets involved.
We also built their full automation layer, CRM pipeline, go-to-market system, and a 17-tactic lead generation playbook.
Impact :
Under 60-second response to every inquiry, 24/7
Automated lead qualification before human handoff
Full CRM pipeline with tracking and attribution
Go-to-market system: landing pages, Google Ads, WhatsApp funnels
Competing against established agencies from day one
Alpha Rent Malta
"60-second response times and qualified leads on autopilot."
Alpha Rent is a rental agency entering Malta's competitive property market against established players with bigger teams and budgets. They needed to compete on speed, not size, and respond to every inquiry faster than any competitor could.
We built a custom AI agent (WhatsApp + voice) that responds to every tenant and landlord inquiry in under 60 seconds, 24/7. The system qualifies leads automatically, gathering budget, preferences, and timeline, before a human ever gets involved.
We also built their full automation layer, CRM pipeline, go-to-market system, and a 17-tactic lead generation playbook.
Impact :
Under 60-second response to every inquiry, 24/7
Automated lead qualification before human handoff
Full CRM pipeline with tracking and attribution
Go-to-market system: landing pages, Google Ads, WhatsApp funnels
Competing against established agencies from day one
Vault Street London
"We woke up and our AI agent found a piece we'd been chasing for two years, already negotiated 15% off. That's when we knew this was different."
Vault Street is a collectors concierge service helping clients source, authenticate, and acquire rare items. In a market where the best pieces move in hours, most concierges are asleep when the best deals surface.
We built an AI system that screens global marketplaces around the clock, matches finds to client wishlists in real time, and opens price negotiations autonomously, before the team even starts their day. They now operate 24/7 without adding headcount.
Impact :
Zero missed opportunities from time zones or overnight listings
10% average price reduction negotiated by AI before human handoff
Clients receive curated finds before competitors see them
8 hours/week saved on manual sourcing and scanning
10+ items surfaced and matched to wishlists in the first month
Vault Street London
"We woke up and our AI agent found a piece we'd been chasing for two years, already negotiated 15% off. That's when we knew this was different."
Vault Street is a collectors concierge service helping clients source, authenticate, and acquire rare items. In a market where the best pieces move in hours, most concierges are asleep when the best deals surface.
We built an AI system that screens global marketplaces around the clock, matches finds to client wishlists in real time, and opens price negotiations autonomously, before the team even starts their day. They now operate 24/7 without adding headcount.
Impact :
Zero missed opportunities from time zones or overnight listings
10% average price reduction negotiated by AI before human handoff
Clients receive curated finds before competitors see them
8 hours/week saved on manual sourcing and scanning
10+ items surfaced and matched to wishlists in the first month
Bacalar Amsterdam
"AI integration helped ScaleByte close 3x more deals in less time"
A popular restaurant was dealing with shift tracking, tips and payroll. We built Afiyet.co originally for their team of 30+ staff, then expanded it into other businesses.
The system handles work hours, labor cost tracking, tip distribution, shift scheduling, and more—so managers spend less time with paperwork.
Impact :
3x More Deals
40% Faster Responses
95% Lead Accuracy
CRM Fully Synced
Staff spends less time on hour corrections and monthly clarifications
Bacalar Amsterdam
"Automating 50% of operations saved 20% in costs in 2 months"
A popular restaurant was dealing with shift tracking, tips and payroll. We built Afiyet.co originally for their team of 30+ staff, then expanded it into other businesses.
The system handles work hours, labor cost tracking, tip distribution, shift scheduling, and more—so managers spend less time with paperwork.
Impact :
50% Operations Automated
20% Cost Reduction
70+ Hours Saved/Month
2x Faster Client Onboarding
Staff spends less time on hour corrections and monthly clarifications
How it works
How it works
How it works
Discovery, Build, Refine
1. Discovery. We learn how your business actually runs, not how it should run on paper. We find the friction, the leaks, the stuff that quietly eats your time and attention. This usually takes 1–2 weeks and ends with a clear roadmap.
2. Build. We design and build a system tailored to your business: automations, AI agents, dashboards, workflows, whatever you actually need. Most projects go live within 2–6 weeks. Everything runs on your existing tools, not a separate universe.
3. Refine. Systems only work if people use them. We refine based on real usage, not assumptions. We monitor performance, optimize based on data, and expand the system as your business grows.
1. Discovery.
We learn how your business actually runs, not how it should run on paper. We find the friction, the leaks, the stuff that quietly eats your time and attention. This usually takes 1–2 weeks and ends with a clear roadmap.
2. Build.
We design and build a system tailored to your business: automations, AI agents, dashboards, workflows, whatever you actually need. Most projects go live within 2–6 weeks. Everything runs on your existing tools, not a separate universe.
3. Refine.
Systems only work if people use them. We refine based on real usage, not assumptions. We monitor performance, optimize based on data, and expand the system as your business grows.
There is no standard package.
There is no universal setup.
Because each real operation/team is unique.
About
About
Who's behind Sublimed
Sublimed is led by Dale Yarker, an operator, builder, and founder of multiple businesses across hospitality and tech. Before starting Sublimed, Dale built and ran restaurant operations, developed custom internal tools, and learned firsthand what it's like when your business outgrows its systems.
That's why Sublimed exists: to build for other operators the infrastructure Dale wished he'd had. No fluff. No dashboards you'll never check. Just systems that actually run.
We work with a small number of clients at a time so every engagement gets full attention.
We build what we'd want if we were running your business
Small client roster — every project gets our full focus
Strategy and implementation, not just advice
Everything we build is yours — no vendor lock-in
We work with a small number of clients at a time so every engagement gets full attention.
Sublimed is led by Dale Yarker, an operator, builder, and founder of multiple businesses across hospitality and tech.
Before starting Sublimed, Dale built and ran restaurant operations, developed custom internal tools, and learned firsthand what it's like when your business outgrows its systems.
That's why Sublimed exists: to build for other operators the infrastructure Dale wished he'd had. No fluff. No dashboards you'll never check. Just systems that actually run.
We work with a small number of clients at a time so every engagement gets full attention.
We build what we'd want if we were running your business
Small client roster, so every project gets our full focus
Strategy and implementation, not just advice
Everything we build is yours, so no vendor lock-in
We work with a small number of clients at a time so every engagement gets full attention.
If we can help, we'll tell you.
If we can't, we'll tell you that too.
Ready to stop running everything yourself?
Book a 30-minute discovery call.